Services

At a minimum, you want your web site to do three things:

• Make you easy to find through strong search engine ratings.
• Help prospective customers quickly identify your company as one they want to do business with.
• Provide a foundation on which to add functions to help you get and keep customers. This can be anything from an information request form to a comprehensive database-driven “back end” where your employees, customers, salespeople and others can log in to access and enter data critical to your business.

And that's just the starting point. The key is to start seeing your web site not just as a page, but as a vital tool for making your business run better.

More than a pretty face: Making sure your site meets industry standards

Do yourself a favor. Visit the World Wide Web Consortium's W3C Markup Validation Service and type in the address of your site. If this tool reports more than 20 errors, you may have a serious problem due to outdated or poorly written code. (Any site more than a couple of years old almost certainly will fail the validation check due to changing industry standards.)

What difference does this make? A lot! Invalid code can:

• Prevent Google and other search engines from cataloging your site effectively, so people won't find your site when they do searches for a company like yours.
• Make your site difficult or impossible to view on hand-held devices like Treo and Blackberry. (This is becoming more important every day as people rely on these devices to research companies on the go.)
• Make your site inaccessible to the handicapped.

If you want to make sure your site conforms to the W3 industry standards, give us a call.

A company doesn't grow by web alone. If face-to-face marketing is part of your business plan, your print materials will play an important role in getting prospects interested and helping close the deal. We'll help you from concept through delivery, with design, copywriting and printing.

But as with all our services, we'll start with an evaluation of your current products and needs. We'll ask a lot of questions about your business so that we can develop marketing materials that best suit your needs. Why go to the trouble? Because we want to make sure your getting:

• The products best suited to the way you do business.
• The most cost-effective products for you.
• The best prices available on printing.
• Messages that will get results.

Nobody can say for sure, but we're betting you'd have never heard of a folk singer named Robert Allen Zimmerman or a singer named Paul Hewson. But we're pretty sure you know Bob Dylan and Bono. Both are pretty decent musicians, but there are plenty of those around. Fortunately, they were both brilliant in building their brands. Or they got some great advice, which is just as good.

You have a brand, too. It may be a good one that suits your business perfectly, or a bad one that sends fuzzy and false impressions.

We'll make sure yours is a strong one that tells people who you are and draws them to your business. It starts with a great logo, but it doesn't end there. We'll show you how to integrate it into every aspect of your business.

(And we can do it even if you can't sing.)

When images, words, music and sound join forces in just the right way, they can create an explosive combination that brings people around to your way of thinking (or just around to your store). And if you're thinking you can't afford it, maybe you should think again. We can create anything from a few seconds of Flash animation to an entire scripted program with dazzling special effects and original music.